This project is an exploration of using a variety branding strategies in order to bring value to an existing brand.
In this case I chose the Portland based Stumptown Coffee Roasters.
The final outcome was a re-brand of the company by creating touch points such as but not limited to:
campaigns, products & services.
As they expand Stumptown will move from mirco-specialty and closer towards franchise coffee.
How do we increase the value of Stumptown's brand from their new position?
S.W.O.T. ( strength/weakness/opportunity/threat )
plus a variety of other targeted research methods were conducted
for Stumptown and their competitors in order to find opportunities.
Shown below is a possible consumer scenario.
Below is an example of a possible campaign to help customers "think differently" about coffee.
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