Mapu.ana

Mapu.ana

Mapu.ana, meaning fragrant breeze in Hawaiian, is the sister restaurant of Black Hogg and Ohana Poke Co created to serve authentic Hawaiian food in Los Angeles. We were asked to create a logo design that would embody the bright and carefree essence of Hawaiian culture. We approached the concept seeking to create an identity aligned with its goal: to connect quality Hawaiian food to customers. We sought to create a palette that would capture the Hawaiian sky and also blend cohesively with other neutral tones.